For this branding project, my goal was to develop a unique identity for a coffee shop catering to young professionals and coffee lovers. To differentiate the brand from competitors like Tim Hortons and Starbucks, I conducted in-depth research on their branding strategies and identified opportunities to stand out. I focused on creating a warm and friendly visual identity, designing a style guide, logo variations, and a cohesive color palette that reflected the shop’s inviting and high-quality atmosphere. I also crafted marketing materials, including billboards, flyers, and social media templates, ensuring the brand remained consistent across different platforms.
